• By Ana Luisa

When we travel, the expectation is that everything goes as expected and we can enjoy all that the destination has to offer. But unfortunately, it doesn’t always happen that way. Tourists are often trapped.

To avoid this, travelers look for a wealth of information on the internet: trip planning, destination search, lowest prices, where to stay and what to do. Even so, it is often not guaranteed that we will not get in trouble. That’s why it’s so important to get the right information.

A great practice that is on the rise in Brazil is to follow the tips of a local. A survey by Booking.com found that 45% of Brazilians search suggestions from local residents to avoid any pitfalls. Still according to the study, 48% accepted the recommendation given and 22% said that they had found an “unusual” tour with a native, making all the difference in the trip.

These research show how tourist behavior is impacted by the contemporary context of society. Today we are in the age of dialogue, where consumers produce and share information based on their own experiences. Therefore, having tips and being guided by a local has become a trend.

Websites that offer this type of service appear as intermediaries between tourists and residents, enabling new perceptions of the destination, something that when performing a traditional itinerary, the tourist could not have.

This is the purpose of iFriend: to connect local residents with travelers who want to get away from the classic, who want to get to know the city in a unique, local way.